TESTIMONIALS
WHAT DO MY BEAUTIFUL CLIENTS SAY?
Every story shared here reflects a personal experience of support, confidence, and transformation. I am deeply grateful to every person who has trusted me with their story and chosen to share their experience here.
To make them easier to explore, the testimonials are organised into four categories:
Beautiful You Helsinki (for wigs and consultations), 1:1 coaching, workshops for young people and their mums, and group coaching.
GROUP COACHINGS
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“This coaching programme helped me accept my condition, put my thoughts and feelings about it into words, and experience wonderful peer support.
It gave me the space to really pause and reflect, and I gained practical tools for shifting negative thoughts into something more positive — or at least a little more positive. One phrase that especially stayed with me was: “From self-criticism to self-compassion.”
I now think about myself with more kindness than I did before. I’m learning to accept all my thoughts and take the time to sit with them. Step by step, I want to continue approaching my thoughts and emotions more gently — and, most importantly, not allow my condition or the thoughts surrounding it to limit how I live my life.
I warmly recommend this coaching programme to anyone living with alopecia. The support from Anne and the other members of the group, as well as the insights and advice that came from our conversations, were — and continue to be — invaluable.
Thank you. ❤️”
— Coaching Participant
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“The coaching helped me understand that I am not alone with my thoughts. My condition does not make me less. It is nothing to be ashamed of.
One of the most meaningful realizations came from the empathy I felt towards the others as I listened to their stories. If I can feel that compassion for others, why wouldn’t I offer the same compassion to myself?
I’ve started taking small steps, such as wearing a slightly different wig to the gym, even when I know I might see people I know there.
I’ve also realized that I get to decide who I tell about my condition and who I don’t. I can choose to share it with someone I feel safe with, but I don’t have to tell anyone if I don’t want to. And that is completely okay too.
I would recommend this coaching at almost any stage of the alopecia journey. I have lived with alopecia for over 35 years, and the last time I had peer support was 30 years ago. As a teenager, I decided I didn’t need it anymore. Looking back, perhaps I could have benefited from this kind of support earlier too — but maybe this was simply the right moment in my life.
Thank you, Anne and everyone in the group. It was such a pleasure getting to know you. The group quickly developed a real sense of trust, where we could laugh or cry — whatever felt right in that moment.
Thank you. ❤️
— Coaching Participant
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“This coaching programme gave me so much to reflect on, new insights, and wonderful peer support.
The story Anne wrote for me was beautifully written and captured everything so well. It genuinely moved me — thank you!
The most meaningful realization for me was understanding that I can show myself the same kindness and compassion that I naturally show to other people.
I’m now consciously trying to accept things as they are and be kinder to myself.
I would absolutely recommend this coaching programme to anyone living with alopecia. It was such a valuable, helpful and enjoyable experience.”
— Coaching Participant
1:1 COACHINGS
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"Anne helps you understand yourself on a much deeper level "
"At the beginning of my coaching journey, I hoped to gain clarity and focus, understand myself more deeply, and uncover why and how I had been holding myself back from creating the life I truly wanted.
My biggest breakthrough was realising that much of my behaviour was not aligned with my values, needs, or goals. I discovered that some of the patterns I kept repeating were at the root of my challenges, and I now view the way I respond to different situations in a completely new light.
Today, I consciously remind myself of my own needs and values before automatically prioritising the needs of others. I also take much better care of my energy by creating stronger boundaries and a more intentional plan for myself, and I no longer feel guilty about taking time for myself. It is not a luxury, it is essential.
Anne helps you understand yourself on a much deeper level and guides you in creating a life that feels healthier, happier, and more aligned with your authentic needs. This is work that everyone can benefit from doing, and Anne is a compassionate, motivating guide who truly listens and supports you every step of the way. I simply would not have made the changes I needed in my life without Anne's genuine warmth, her inspiring programme, and her thoughtful coaching style.
One of the most valuable lessons I learned was recognising that there are areas of my life where I need to step back rather than trying to fix everyone's problems at the expense of my own wellbeing. A central part of this journey was learning that it is okay to let go, and Anne helped me reach that place. Thank you.”
— Laura Johnson, United Kingdom
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"An empowering, liberating, and safe experience"
“My goal was to approach my own past with understanding and compassion, and through that, create a new beginning with my condition. To change the colour of the lock I had been carrying.
My biggest insights during the journey were recognising the mysteriously woven dark webs of my mind, even when there were no logical reasons for them. I can let go of negative experiences and thoughts. They no longer need to take up my time or energy, and instead I can focus on LIVING!
The challenges during the journey were returning to old memories and experiences that have affected me up until this day. Admitting how alone I have been with my illness. Searching for the "face" of my true self – who I really am, and what my true values are.
What I intend to do differently now is listen to my inner self and walk with my head held high. I don't always have to feel ashamed or make myself smaller. I can meet other people's gaze without feeling exposed.
How the life coaching mentorship felt: I can recommend it very warmly. Even though the journey can be very challenging and at times even frightening. Thank you for this journey, Anne – you have influenced my life more than you can ever imagine 🩷!
My experience in three words: Empowering. Liberating. Safe.
— Anne, Helsinki
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"Coaching was like winning the lottery"
“Working with Anne has been a personal lottery win for me. The turning point in my journey came when I found the courage to attend an event where I met Anne and other women living with alopecia and first heard about her coaching programme.
When I began, I didn't trust myself and had carried feelings of guilt about my alopecia for decades. I truly believed the condition was somehow my fault. The biggest breakthrough in coaching was understanding that alopecia is an autoimmune disease – not something I caused. Realising this lifted an enormous weight from my shoulders.
Coaching gave me confidence, self-compassion, and permission to be fully myself. I learned that we bald women are allowed to feel beautiful, and that I have the right to choose whether I wear a wig or not. My "party wig" has become a symbol of freedom, playfulness, and joy.
I have finally been able to break free from the chains I carried for nearly 30 years. It feels easier to breathe and move forward in life.
I am deeply grateful to Anne for her presence, her ability to listen, and the safe space she creates for exploring even the most difficult emotions. This coaching journey has truly changed the direction of my life."
— Jaana, Vantaa, Finland
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"Working with Anne was an incredible experience."
"Working with Anne was an incredible experience. She helped me navigate some very difficult periods in my life. There were several moments when I found myself at a crossroads, and Anne helped me rediscover my confidence while challenging me just enough to see that I was capable of finding my own way forward. There is no better feeling than leaving a session feeling energised, empowered, and equipped with a plan for the week ahead. I loved every minute of our coaching partnership and would wholeheartedly recommend it."
— Emily Stanley, Australia
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"Anne is an amazing coach."
Her kind and caring nature creates a space that immediately feels safe and trusting. She is encouraging and motivating, while still making every win feel completely like your own (even though I don't think I would have achieved them without her!).
Anne's coaching style is gentle, yet always effective, which makes it a perfect fit for anyone who is new to coaching. In the end, Anne is one of the best coaches I have had the pleasure of working with, and I can't wait to see how far she goes in this field."
— Daisy Neale, United Kingdom
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"I left with clarity"
"Anne is an incredible coach who listens with genuine attention and responds with empathy, while never hesitating to ask thought-provoking questions that challenge you in all the right ways. After every session, I left with greater clarity about what I could do to move closer to my goals."
— Lois Jou-Yu Yeh, Germany
BEAUTIFUL YOU
Natural wigs and consultation
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“At Beautiful You Helsinki, I felt genuinely listened to and cared for. I had concerns about privacy beforehand, but everything was handled with sensitivity and respect. The colour turned out beautifully and the hair looks incredibly natural. For the first time in a long time, I feel I can choose a style I truly love instead of simply settling for what is available. I especially appreciated the calm, unhurried service and the clear aftercare guidance.”
— Elina
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“Speaking with Anne felt effortless from the very first meeting. It was comforting to meet someone who truly understands the challenges of alopecia and wig wearing through personal experience. My new hair has already received many compliments from friends and family. Although the investment initially felt significant, the experience and result have been worth every euro.”
— Tiina
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“Beautiful You Helsinki offered me far more than a wig. I felt truly seen and supported, while also receiving valuable peer support related to my condition. The ordering process was smooth, and everything progressed according to schedule. Although the final colour was slightly different from what I had expected, the situation was resolved beautifully. I am especially grateful to Anne for her warmth, guidance with the government funding process, and for helping me feel more confident about the future.”
— Kirsi
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“The service felt warm, natural, and welcoming from the very beginning. Arriving at a regular salon initially felt a little intimidating, but the experience turned out to be wonderful. The final result met my expectations completely, and having natural-looking hair is incredibly important to me. I know this won’t be our last visit together.”
— Outi
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“What stood out most was Anne’s warm and unhurried approach. Being able to try on the hair personally and compare different options made a huge difference. The natural colours and realistic hairline left a lasting impression.”
— Maria
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“My first visit felt warm, safe, and completely pressure-free. I was able to explore different options at my own pace and never felt rushed. The wig met my expectations perfectly, and I especially love how lightweight and natural it feels compared to previous human-hair wigs I have owned.”
— Viola
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“Overall, my experience with Beautiful You Helsinki was excellent, even though there was a delay with the delivery of my wig. Anne handled the situation extremely well and made the final stages of the process as easy as possible for me. I particularly appreciated how proactively she addressed the delay and made sure everything moved forward smoothly.
Getting to know the service was easy, and the appointments were always pleasant. The service felt very personal and tailored to me. I always felt that there was plenty of time during our appointments and that I was never rushed. ❤️
My main concern was how the changing global situation might affect delivery times and the availability of the wig.
The hair met my expectations very well, and the final result was actually even better than I had expected. I felt that the colour Raisa created for my wig was even more beautiful than the colour of the fitting wig. I’m extremely happy with the final result. 🙌
Throughout the entire process, I received answers to all of my questions. I also greatly appreciated that Anne sourced all the haircare products I needed and personally delivered them to me. I didn’t have to search for or collect products from different places myself, which made the whole experience incredibly easy.
Overall, I was left with the feeling that the service was genuinely personal and individual, and that the customer and their individual situation truly matter. ❤️”
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“The service at Beautiful You Helsinki was both highly professional and genuinely empathetic. My individual needs and wishes for the wig were really taken into consideration, and Anne had great solutions and suggestions for everything I was unsure about.
After wearing the same type of wig for years and always going to the same provider, changing to somewhere new and trying a different kind of wig naturally felt a little nerve-racking. In the end, there was absolutely no need to worry.
I especially love how incredibly natural and discreet the wig base is, and the colour is beautiful. The hair was a little longer than I expected, so that will take some getting used to — but luckily it can always be cut shorter if needed.
Thank you, Anne, for the wonderful service, the empathetic way you met me, and all the helpful advice for wearing and caring for my wig!”
— Hanna
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“Beautiful You Helsinki exceeded my expectations in every way. From my very first enquiry, I experienced genuine warmth, professionalism, and truly personal service. Every step of the process was clear, effortless, and thoughtfully guided, and during my fitting I felt completely seen and listened to. My wishes were genuinely taken into account, and I always felt that everyone was committed to creating the perfect result just for me.
Before receiving my wig, I worried whether it would feel like me and whether it would look natural. Those concerns disappeared almost immediately thanks to the expert guidance and caring support I received. Today, I feel confident, comfortable, and completely myself wearing my Beautiful You wig.
More than anything, I am deeply grateful for the kindness, understanding, and support I received during one of the most difficult periods of my life. The personal care and genuine compassion meant more to me than words can express. The entire experience has been empowering, and I couldn't be happier with the result.”
— Irina"
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“From beginning to end, the whole experience with Beautiful You Helsinki was exceptional. For the first time during my illness, I truly felt seen and heard — with my individual needs and wishes. Thank you for the professional, knowledgeable, attentive and deeply empathetic way you met me and for all our conversations. And also for the tea and chocolate! ❤️
Changing to a new style and a different type of wig base naturally made me nervous, but the final result took all those worries away. The colour turned out beautifully — thank you, Raisa! — and I love how natural the hair looks, the parting and the length.
Most importantly, I feel like I got a part of myself back.
Anne, thank you for all your help, expertise, wonderful advice, peer support and for truly listening and understanding. This is exactly the kind of concept we with alopecia need.
Wishing Beautiful You every success now and in the future!”
— Sanna
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“Hi! Thank you so much for all your advice, guidance and everything you’ve done for me.
I’m only now beginning to understand what an enormous transformation is starting to take place within me.
And it is thanks to role models like you who show me what is possible. ❤️”
- Anne
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Everything went really well, and the whole experience was very pleasant. :)
Hair loss has been the most difficult thing in my life, and I was very nervous about getting a wig. However, talking with Anne felt natural right from the beginning. Through our conversations and the peer support she offered, I found the courage to talk about my hair loss with my loved ones as well.
I was nervous about being without a beanie and hair-concealing products in front of someone I didn't know, as I don't even do that around the people closest to me. Thankfully, there was no need to worry. I felt understood and accepted from the very first moments.
The hair absolutely met my expectations, and the final colour is beautiful! I'm still getting used to the volume of the hair. If there was one thing I would have wished for, it would be slightly less hair so that it would feel more like my own. However, I understand that this isn't always easy to achieve with wigs.
The biggest thank you in the world for such a professional, warm and compassionate experience! :)
- Johanna
WORKSHOP FOR YOUNSTERS AND THEIR MUMS
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Mum
“What stayed with me most was seeing my daughter’s joy, emotions and how relaxed she became while trying on the wigs. Anne, you met every young person with such patience and warmth. There was no rush, and the whole experience felt incredibly relaxed and safe.
I would have loved even more time for the young people to talk and share their experiences with one another. They were only just beginning to open up when the time came to move on. For a first meeting, though, the wig and eyelash sessions were wonderful, and my daughter clearly loved that part.
One thing I will especially carry with me is your message: “You are good and wonderful exactly as you are.” Peer support is incredibly empowering, not only for the young people but also for us as parents. I also learned so much about wig care and different ways of wearing wigs.
This first meeting already had a big impact on my daughter, and I think it gave her self-confidence a little boost forward. Because you have alopecia yourself, Anne, you are also someone she can relate to and draw strength from. We will definitely stay in touch.
Thank you, Anne. ❤️”
— Tita
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Young Person
“I loved trying on all the beautiful wigs and eyelashes. One of the most important things I took away from the day was realizing that people are just as special with or without hair.
The whole experience felt safe and relaxed, and everyone was lovely. I felt comfortable being there and felt that I got exactly what I needed from the day.
After the meeting, I feel like I can trust myself more, even without hair. I got a lot from the experience and received the support I needed.”
— Vilma
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Mum
“The event had such a relaxed and positive atmosphere. It was especially lovely to see the girls having fun trying on different wigs, and the practical advice was really helpful too. The whole day felt very safe and comfortable, and I left with such a good feeling.
Perhaps in the future, when the girls are a little older, there could be more time for them to share their own experiences and feelings with each other. I think this could be a very safe environment for that. The most important thing is having opportunities to meet other young people with alopecia and experience that sense of belonging.
A huge thank you to you, Anne. ❤️”
— Mum
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Young Person
Trying on all the different wigs was what I enjoyed the most — it was really fun! I would have loved to try even more of them. The whole day was really nice, and it would be lovely to meet again sometime.
The wigs were all really beautiful and so much fun to try.
— Erika
